should your small business be on facebook?
If you run a small business it is likely that you will be rushed off you feet most of the time, struggling to get everything done and multi-skilled with an ability to cover all areas of the business from marketing the service, offering the service, providing the service, charging for the service and following up on the service as well as all the bits in between.
So you would be forgiven for wondering if your small business should be on Facebook, due to the amount of time that needs to be spent on it, and the lack of time you have available. In this blog post we hope to help you understand if you should be sparing time for your small business on Facebook, or if it is something that you can cross off the ever expanding ‘to-do’ list.
Firstly, you need to ask yourself if your customers are on Facebook, if they are then you need to be there, so if they speak about you then they are able to include you and recommend you to others, but you can also be there to keep them up to date with latest products, services, discounts and industry news.
Secondly, you need to see if your competition is on Facebook, if they are then they are there for a reason so your business needs to be on Facebook too. You can also use it as a market research tool to see what the competition are sharing on their Facebook page, if the fans are engaging and what sort of people they have as their customers.
If you can see the benefits of facebook for your small business and your customers or competitors are on Facebook but the main thing holding you back is time then why not give us a call? For less than £100 a month we can manage your small business Facebook page for you, regularly updating it, dealing with queries and engaging with your fans while you get on with what you’re good at – running your business!