the importance of an about us page
Just take 2 minutes to check out your Google Analytics and you will quickly see that one of the most seen / viewed pages on your website is the About Us page; if you are not sure how to check this give us a shout and we can give you some Google Analytics Training so you know what’s going on with your website.
If you do not have an About Us page you could potentially be missing out on clients because people want to know who they are doing business with and who they are giving their hard earned cash too; it’s understandable really.
People will find your website and see that you sell the product or service that they are looking for, but then they want to know who they are buying from and this is when they go to the About Us page to find out more.
Like all of us, it’s about being nosey too! If we speak to someone on the phone, they may have cold-called us, we want to know who we are speaking to before we buy from them and again the About Us page can answer those questions for us.
A team photo of the employees or individual photos, even an individual photo gives the potential customer that peace of mind that are a ‘real business’, but having a little bit about the company and employees gives potential customers something to relate to and engage with.
When deciding where an About Us page should go, speak to your web designer if you have one but we would recommend next to the Home Page – this means it is clear as well as easy to see and click on without having to hunt around.
Your About Us page is also a great place to use those more obvious keywords that you want to get found for such as Window Cleaner in Peterborough by saying “As a reputable window cleaner in Peterborough we...” for example.
If you need help writing you About Us page or you would like us to have a look at it then please feel free to contact us for more information; and you can find out more about us on our About Us page or Meet The Team page!